Does Packaging Really Matter in the Drink Game? More Than You Think.

When we first launched DrunkenApe,

we weren’t just bottling cocktails — we were bottling a mindset.

A rebellion. A statement. In a jar.

That iconic glass packaging?

It wasn’t random.

It was deliberate.

Bold.

Reusable.

Different.

Now, we face a moment that will shape our future.

As we grow into new markets, expand our tribe, and scale operations across the region,

We’re considering a shift from our signature glass jars to aluminum cans.

So the question becomes:

Does packaging matter?

Short answer? Yes.

Long answer? It might matter more than the drink itself.

Packaging is more than just a container — it’s the first sip before the first sip.

It shapes perception.

It signals value.

It speaks — even before the taste hits the tongue.

So yes, packaging matters.

Which is why we’re exploring new options — and wrestling with what that means for the soul of our brand.

The Thinking Behind the Jar When we started DrunkenApe, we had no interest in fitting in.

We wanted to show up raw, authentic, and unapologetically different.

The glass jar represented:

🧊 Bold shelf presence — Something that stood out in a sea of sameness

🌍 Eco-responsibility — Reusable, recyclable, zero plastic

🍹 Intentionality — Opening a jar felt nostalgic.

A ritual.

A vibe.

It became part of our DNA — the rebellious twist to Africa’s cocktail culture.

Why the Next Chapter Might Come in a Can As we grow, we’re exploring how new packaging could live alongside our signature jar —

expanding the moments, places, and ways people experience DrunkenApe.

✅ Portability — Light, unbreakable, and easy to carry — perfect for festivals, outdoor events, and spontaneous adventures.

✅ Efficiency — Slim and stackable, cutting transport costs and reducing our carbon footprint.

✅ Recyclability — Infinitely recyclable and easier to manage in high volumes, making sustainability simpler at scale.

This isn’t about replacing the jar or diluting what makes us unique.

It’s about unlocking access.

Opening the door to new venues, smoother distribution, and more opportunities for our tribe to sip DrunkenApe wherever the vibe takes them.

The Trade-Offs. But let’s not pretend this is a perfect switch.

Every innovation comes with tension.

❌ Will a can lose the soul of the DrunkenApe brand?

❌ Will our tribe still feel the premium, intimate vibe of our original packaging?

❌ Does it risk becoming too mass, too mainstream, too bland?

These are valid questions.

And we’re not ignoring them.

What Happens Next We’re not rushing.

This isn’t a rebrand — it’s an evolution.

We’re prototyping.

Testing.

Getting feedback from our tribe.

Because DrunkenApe has always been built with the community, not just for it.

The mission remains unchanged: To redefine cocktail culture in Africa — with bold flavor, sustainable choices, and cultural pride.

Whether that comes in a jar or a can… the revolution still tastes the same.

Intrigue: 📢 Watching our journey?

We would like to know your thoughts on this next move.

Does packaging change your experience with a drink brand? Let’s talk about it.